Practical Online Intensive Seminar "How To Increase The Effectiveness Of Participation In Exhibitions" For Participants Of MiningWorld Russia 2025

Nikolay Karasev, Director of AVK ExpoEffect, will tell you how to make participation in the exhibition as effective as possible.

The organizers of MiningWorld Russia 2025 invite exhibition participants to a practical online intensive seminar, which will be held on March 4, 2025 from 10:00 to 14:30 Moscow time.

We value your time and treasure your trust, so the seminar takes into account industry specifics, the b2b format and is purely practical in nature:

// No boring theory or “water” – only practice!
// Simple language of presentation. High dynamics.
// Maximum useful and clear information.
// Real cases and examples of successful participation in the MiningWorld Russia exhibition.
// The best exhibition technologies, proven solutions and new ideas that will work for you at MiningWorld Russia 2025!

The objectives of the seminar: to systematize and supplement your exhibition experience, allow you to “look at yourself from the outside” and get rid of common mistakes and stereotypes, show what, and most importantly HOW, you need to do in order to achieve maximum results at the MiningWorld Russia 2025 exhibition.

The main arguments in favor of the seminar

// Currently, this is the most visited seminar for exhibitors in Russia and the CIS – the total attendance since 2006 exceeds 25,000 people!
// Participants confirm that the recommendations received at the seminar work perfectly – the number of contacts with target visitors at the exhibition increases (sometimes 2-3 times!)
// Those who attended the seminar come back and recommend it to others – the average NPS of the seminar (loyalty and willingness to recommend index) is in the range of 80 to 100%!
// The seminar exceeds the expectations of even experienced exhibition participants.

Seminar program

10:00-12:00 | Part One

// Specifics of exhibition events in the new reality

// What prevents exhibitors from achieving maximum results at exhibitions. Typical mistakes and stereotypes

// Groups of tasks that can be solved at the exhibition. How to correctly set the tasks of participation

// How to Create a Foundation for Success at MiningWorld Russia 2025

// How to form a concept for participation in an exhibition
// Pre-exhibition advertising campaign. How and when to announce participation in the exhibition

// Exhibition stand

// How to organize the space of an exhibition stand. Functional zones
// How to profitably present product samples, equipment or services at a stand
// How to attract visitors' attention to your stand

12:00-12:30 | Break

12:30-14:30 | Part Two

// Exhibition Team. Who is needed at the exhibition
// Specifics of work at the exhibition: what should the company's employees know and be able to do to work effectively at the exhibition. Principles of teamwork
// Appearance and rules of conduct of personnel: what should not be done at the stand
// Incentives for staff: how to improve the quality of work of company employees at an exhibition

// Tactics and techniques for working with visitors
// Algorithm of contact with the exhibition visitor. Stages and tasks
// How to establish contact with a visitor: “reactive” and “proactive” models
// How to identify a visitor
// How to position a visitor at a stand
// How to identify the tasks and determine the commercial potential of the visitor
// How to present products, solutions, and cooperation options to visitors in the “language of benefits”
// How to handle questions and objections
// How to make a positive impact on a visitor
// Registration of stand visitors. How to record exhibition contacts
// How to properly end a conversation with a visitor

// Post-exhibition period. What needs to be done after the exhibition
// How to process contacts received at the exhibition
// How to evaluate the effectiveness of participation in an exhibition

// Answers to questions from participants

The seminar will reveal to you the secrets of success at exhibitions of leading companies. You will get acquainted with effective exhibition technologies and, using real examples, you will see which techniques you can apply in your own practice in order to significantly increase the number of contacts with target visitors at the MiningWorld Russia 2025 exhibition and solve the business tasks set.

Quality assurance

The seminar is led by the author of the book "EXPOLOGY. How to effectively participate in exhibitions" and general director of the exhibition consulting agency "ExpoEffect" Nikolay Karasev.

Twenty-five years of experience in the exhibition industry, professional pedagogical education and the speaker's oratorical skills guarantee the highest quality of the seminar. Since 2006, Nikolay Karasev has successfully conducted more than 1,000 practical classes for exhibitors, including training for exhibition participants.

Who should attend the seminar?

The seminar is recommended for company executives, directors and managers of marketing, advertising, promotion, sales, and company employees responsible for participation in exhibitions.

The practice of AVK ExpoEffect shows that the seminar is equally useful for exhibitors of exhibitions of various profiles and is of interest both to companies that have exhibition experience and to those who are participating in exhibitions for the first time.

The seminar is attended by representatives of large, medium and small businesses, i.e. the range of participants’ levels is the widest – from private entrepreneurs to the largest Russian and transnational corporations.