MiningConf conference program: maximum usefulness and applicability
Speakers will share with MiningConf participants their experience, knowledge and cases that can be immediately applied in work. Find out what reports the invited experts will present.
MiningConf is the first conference on business development in the mining industry. The business program of the event is devoted to the analysis and discussion of current tasks of marketing, promotion and sales in the mining industry. To develop the business program, a series of surveys and in-depth interviews with industry representatives were conducted.
More than 20 invited speakers will share their expertise – marketing directors, heads of marketing agencies, owners of industry media, etc. Check out examples of reports that will be presented at MiningConf.
1. How to differentiate yourself from competitors. Branding in industry.
Arseniy Kutovoy – General Director of Dotorg branding & Digital
Key issues of the report:
// Branding in industrial and B2B markets - how to become yourself, rather than trying to differentiate yourself from your competitors.
// Marketing in markets with irregular and passive demand - how to look for keys where you lost them, and not where there is light.
// Thinking like Coco Chanel - No matter what you think of us, we don't think of you at all. What do buyers think in B2B markets?
// Production thinking - people are not buying what you are used to selling.
2. How and why measure customer satisfaction in the B2B market?
Ilya Muratov – Marketing Director of the Digital Group
Key issues of the report:
// How customer satisfaction metrics impact a company's business results.
// Analysis of a case study on measuring satisfaction metrics in a B2B company operating in the industrial market.
// Customer journey, types of metrics and correct selection of metrics (NPS, CSI, CSAT).
// An example of a questionnaire and recommendations for conducting a survey.
3. B2B Marketing Strategies
Andrey Gavrikov – Head of Marketing Group Completo
Key issues of the report:
// Algorithm for building an inbound marketing strategy: from setting goals to a tactical plan.
// Account-Based Marketing: When is it needed and how to implement it.
// How to form a customer base and enrich it with decision maker data: tools and approaches.
//Current trends in B2B marketing for 2024-2025.
4. Industry media in the mining sector: how to create an effective advertising campaign?
Anna Demidova – Head of the dprom.online project
Key issues of the report:
// Criteria for selecting print and electronic industry media.
// Online Media: How to Evaluate Content Relevance, Engagement Rates, and Audience Reach.
// The effectiveness of publications in Telegram channels: actual reach and quality of the audience on this platform.
// Marketing tools in mining industry media in 2024 – what content is attracting readers’ attention now?