MiningConf conference held in Moscow.
The MiningConf conference was held for the first time and was a great success! The event was attended by over 200 delegates, with 24 industry expert speakers delivering reports.
On September 26, MiningConf , the first conference on business development in the mining industry, was held in Moscow under the auspices of the MiningWorld Russia exhibition . The event took place at the Soglasie Hall venue, in a conference hall overlooking the Aptekarsky Ogorod garden.
The conference was attended by representatives of mining companies and mining equipment suppliers: directors and specialists of business development, marketing and sales departments. 200+ delegates enriched their knowledge of branding, marketing and business promotion in the B2B market.
24 speakers presented reports with insights and tools that could be immediately applied in work. The professional audience was addressed by founders of marketing agencies, procurement and business development directors, heads of industry media and media platforms, analysts of leading consulting agencies.
During lunch, coffee breaks and the evening entertainment program, conference participants made useful contacts and discussed the state of affairs in the industry, marketing and promotion practices and tools. The evening buffet and jazz band concert created a more informal and relaxed atmosphere for comfortable business communication.
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MiningConf Business Program: A Brief Overview
The conference began with a plenary session "The Russian mining industry as a factor of technological sovereignty: interaction of business and government" . The speakers talked about the prospects for the development of the industry, measures of state support for the industry and presented the main industry trends: interaction with Chinese suppliers, personnel shortage, transformation of contract strategies.
Branding in the B2B market, effective tools and main trends in industrial marketing, customer satisfaction assessment technology became the main topics of the session “Laying the foundation: marketing and market strategies for a guaranteed result” .
During the session "Enriching with Practice: From Global to Local or How to Become the New Liebherr", experts shared their experience in creating, positioning and promoting a brand, using marketing tools after 2022, HR branding and effective participation in an industry exhibition. Speakers of the session "Getting Clients: All About Promotion in Industry" spoke about the use of industry media, social networks, and collaborations with bloggers for the purpose of marketing promotion.
The final touch of the business program was the session "Making a profit: big sales in grief" . Purchasing directors of industry companies reported the main criteria by which they select their suppliers.