A practical online intensive seminar on "How to improve the effectiveness of your participation in an exhibition" for exhibitors at MiningWorld Russia
February 18, 2026, from 10:00 to 14:30 (Moscow time)
The seminar takes into account industry specifics, uses a b2b format, and is purely practical in nature:
// No boring theory or empty talk – just practice!
// Simple language. High dynamics.
// Maximum useful and clear information
// Real-life cases and examples of successful participation in exhibitions
// The best exhibition technologies, proven solutions, and new ideas that will work for you at your next exhibition!
The goals of the seminar are to systematize and expand your exhibition experience, allow you to "look at yourself from the outside" and get rid of common mistakes and stereotypes, and show you what, and most importantly, HOW to do it to achieve maximum results at exhibitions.
// February 18, 2026
// from 10:00 to 14:30 (Moscow time)
// Online, by prior registration
Seminar program
10:00-12:00 | Part One
// The specifics of exhibition events in the new reality
// What prevents exhibitors from achieving maximum results at exhibitions: Common mistakes and stereotypes
// Groups of tasks that can be addressed at an exhibition. How to correctly set participation objectives
// How to create a foundation for success at an exhibition
// How to formulate a concept for participation in an exhibition
// Pre-show Advertising Campaign: How and When to Announce Your Participation
// Exhibition stand
// How to organize your exhibition stand space. Functional zones
// How to effectively present product samples, equipment, or services at a stand
// How to attract visitors' attention to your stand
12:00-12:30 | Break
12:30-14:30 | Part Two
// Exhibition Team: Who's Needed at the Exhibition?
// The specifics of working at an exhibition: what company employees need to know and be able to do to effectively work at an exhibition. Principles of teamwork
// Appearance and rules of conduct for staff: what should not be done at the stand
// Incentives for staff: how to improve the performance of company employees at an exhibition
// Tactics and techniques for working with visitors
// Visitor Engagement Algorithm: Stages and Tasks
// How to establish contact with a visitor: “reactive” and “proactive” models
// How to identify a visitor
// How to position a visitor at a stand
// How to identify the objectives and determine the commercial potential of a visitor
// How to present products, solutions, and partnership options to visitors using the "language of benefits"
// How to handle questions and objections
// How to positively influence a visitor
// Registering booth visitors. How to capture exhibition contacts
// How to properly end a conversation with a visitor
// Post-show period. What needs to be done after the exhibition
// How to process contacts received at an exhibition
// How to evaluate the effectiveness of participation in an exhibition
// Answers to questions from participants
This seminar will reveal the secrets to success at leading companies' exhibitions. You'll learn effective exhibition technologies and, using real-world examples, see which techniques you can apply in your own practice to significantly increase your contacts with target visitors at exhibitions and achieve your business goals.
Who will benefit from:
// to company executives,
// directors and managers of marketing, advertising, promotion and sales,
// employees of companies responsible for participation in exhibitions.
Experience shows that the webinar will be useful for both companies with exhibition experience and those participating for the first time.
How to participate in the seminar
Participation is free, but pre-registration is required: follow the link >>>
Visit MiningWorld Russia 2026 – get a free ticket with promo code NEWS: